Monthly Archives: August 2010

Delegation is a Key Ingredient to Business Success


I’ve been inspired to write this post by a new business prospect I met recently. She is lovely woman who is a perfect example of someone who really could benefit from working with a Virtual Assistant, but she says she doesn’t know how she can afford one.  Her comment to me was, “I love the idea of working with a Virtual Assistant.  I am really struggling in my business financially because I am too bogged down with all the things I have to do, that I am not doing what I should be doing to grow my business, and am just trying to keep things afloat…I am resolved to get myself back on track and do whatever it takes to move forward…If I can get help, I can make more money but I can’t get help because I do not have the money.”

Her words really hit me because this is exactly the reason why I ventured out on my own to start a Virtual Assistant practice. There are so many small business owners and independent professionals in this exact situation who really need someone to help them in their business to get them off the “spinning wheel” so they can move forward, but they feel they are in a “catch-22” situation. The truth is, when you are in business for yourself, you can’t afford NOT to seek the help you need to maximize your time so you can move forward!

As a fellow business owner, I know that it is hard right now to feel comfortable spending your hard-earned (and hard TO earn) money these days, while the economy is still trying to recover. It’s easy to get into the mindset of “It will be faster and cheaper just for me to do it myself”. I’ve also heard prospective clients say “I have no idea what to delegate”, or “I don’t have the time to delegate.” If you don’t want the hassle, expense or responsibilityof hiring, managing, and maintaining a part-time or full-time employee, but you know you just can’t keep spinning your wheels trying to do everything yourself, partnering with a Virtual Assistant may be the ideal solution!

Working with a Virtual Assistant will give you the flexibility you need to fit your needs and budget.  My suggestion is to start with small tasks or projects to keep it affordable. What are the things you would love to get off your “To Do” list? Figure out what your strengths are. What do you like doing versus what you don’t like doing, or don’t have the expertise, time, or desire to be doing. Think of where you can contribute to your business in the best way possible to make it the most successful. Focus on your core business expertise and responsibilities that only you can do, and start delegating the rest. Think about everything you do in your business on a day to day basis. Write it down. Then separate the tasks on your list that you are good at and like to do from the things on your list that someone else with the expertise, time, and knowledge could do for you.

Ask yourself this question, what is my time worth vs. what it would cost to pay someone else to assist me with the tasks I do not need to be spending my own time doing? If your time is worth say, $75 – $100/hour, is spending your time doing the non-billable administrative work going to increase your income?  I think not.  Wouldn’t it make sense to delegate the administrative side of your business to someone else who has the time and expertise to handle the details for you so you can spend your valuable time developing new business and working on billable work that will grow you business and increase your bottom line? I would think so! 

I have a client who really loves networking, being out there in front of people, talking to them, and building relationships.  He’s a true business builder and master networker.  However, he doesn’t have the time or desire to spend every day back at his office entering the business cards he collects into his contacts database, sending nice to meet you cards, following up on sending out information about his business that he promised to send, or “keeping in touch” with his contacts to continue to nurture the relationships.  So his business wasn’t growing as fast as he wanted it to.  So he delegated these tasks to me. Now, his contacts database is always current, his customers appreciate his prompt response to their requests for information, and both clients and prospects are thrilled that he takes the time to follow up and keep in touch with them.  Whether it’s a greeting card for a special occasion, or a short email to tell them about an upcoming event they may be interested in, or a new promotion, product, or service announcement, or an article we saw that we thought would be of interest to them, or simply to invite them to coffee!

The result….we have formed a team, he plants the seeds and starts the relationship building process, I keep in touch with them to help nurture the relationship, people remember him, like him, and trust him, and when they or someone they know need his products and services, he’s the first one they think of.  He’s not only building relationships, but he’s gaining customer loyalty and growing his business.  It’s truly a win-win situation.

I know that as entrepreneurs and small business owners, we like to do it all because we don’t think we can “afford” to spend the money to delegate to a Virtual Assistant – but the reality is, it does not make good business sense to keep “spinning your wheels”, when there’s a better solution. 

If you want to learn more about how Monarch Virtual Assistance LLC can help you maximize your time and help you grow your business, call me or email me to set up a complimentary, no obligation consultation to discuss your administrative needs in more detail.

I would also welcome your comments about what you are doing currently in your business to keep in touch with clients and prospects and learn from you what has worked and what hasn’t in the past.

Author bio: Lisa Salem is a professional Virtual Executive Assistant,  Virtual Sales and Marketing Assistant, and Virtual Transcriptionist.  Lisa is the Founder and Managing Member of Monarch Virtual Assistance LLC,  and brings over 30 years of administrative and business management experience to her business and the clients she partners with. Lisa works to promote the Virtual Assistance industry and to make it stand out as a true profession of excellence. Lisa loves helping her clients build successful businesses by taking the administrative tasks off their “to do” list so they can have more time to focus on the core business priorities that will generate income and accelerate business growth. Her style is easy going, yet focused, with emphasis placed on going the extra mile to exceed clients expectations by providing quality service, excellent value, and total satisfaction to ensure long-term dedication, loyalty, and results.

©2010.  Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lisa Salem of Monarch Virtual Assistance LLC.